Facebook recently announced that it is removing the ability for non-profit Pages to use their “Donate” buttons to link to external websites such as an organization’s online donation form. They are doing this as part of a push to encourage all charities to sign up for Facebook Payments.
If you are not using Facebook Payments for donations, then your Donate button under the cover image will no longer say “Donate” and will change to something else like, “Learn More”. You can still direct that button to your online donation form; it just won’t have the option to say “Donate”.
Non-profits interested in accepting donations through Facebook need to create an account for Facebook Payments or the Network for Good.