What is the Ken Burns Effect, you ask?
The Ken Burns Effect is a panning and zooming effect first used in video editing. It allows filmmakers working with static images to maintain visual interest by creating the illusion of movement. It is also a popular animation technique used on websites. This effect is most commonly used on image sliders like the example above. Applied correctly, the subtlety of the animation combined with the right image can create a positive impact on the user experience.
So who is Ken Burns anyway?
Ken Burns is a celebrated documentary filmmaker who has produced and directed many historical documentaries. Although this animation technique has been around a while, it has taken on his name because it is his signature visual style.
If you watch PBS, you most likely have seen Ken Burns. You can learn more about him on his website at kenburns.com.